Buying new makeup is one of our greatest joys, but it’s also one of our most expensive habits. It seems like almost everyday there’s a new must-have beauty product and they don’t always come cheap. If you’re ready to step up your makeup game in 2025, but don’t want to spend an arm and a leg, we’ve rounded up 11 makeup products under $20 so you can build your beauty arsenal without breaking the bank.
11 Must-Have Makeup Products Under $20 in 2025
1. Maybelline Super Stay Skin Tint
Looking for a skin tint? Maybelline’s Super Stay provides light-to-medium coverage with a dewy, natural finish. Infused with vitamin C, it brightens skin instantly, reviving dull, textured skin overtime. Available in 18 shades and suitable for sensitive skin, it’s a great drugstore product to have in your arsenal.
2. L’Oréal True Match Radiant Serum Concealer
This brightening under eye concealer does double duty, correcting like a concealer and hydrating like an eye serum. So if you struggle with a dry under eye area, this is the perfect product for you. Made with hyaluronic acid and caffeine, the lightweight formula visibly de-puffs eye bags and smooths out fine lines. Plus, the tapered applicator makes it super easy to provide coverage exactly where you need it.
3. e.l.f. Putty Blush
This velvety cream blush melts into your skin for a natural looking flush. It has a cream to powder finish and features a highly pigmented, buildable formula to give you a flushed from within glow. The nourishing formula is infused with argan oil and vitamin E to hydrate and moisturize the skin for a seriously gorgeous pop of colour.
4. Flower Beauty Low Light Liquid Contour
If you want an easy way to sculpt and define your face, you need this contour wand in your life. The sponge applicator tip makes defining your cheekbones and jawline a breeze, and provides the skin with a natural finish. Infused with moisturizing ingredients like goji berries and cranberry seeds, the buildable formula blends into skin seamlessly for a super natural glow.
5. Rare Beauty Soft Pinch Tinted Lip Oil
Coming in at exactly $20, the tinted lip oil by Rare Beauty is a must-have in your makeup bag. The gel-to-oil formula starts glossy and leaves your lips tinted without ever feeling sticky. Formulated with jojoba oil to moisturize and antioxidant-rich sunflower seed oil to soothe, this is the perfect lip tint to wear all day.
6. e.l.f. Skin Bronzing Drops
Bronzing drops are the best way to get a natural-looking glow without exposing your face to UV rays. The e.l.f. Skin drops give your complexion a warm bronzed look and all you have to do is mix them with your favourite moisturizer or SPF. Formulated with sunflower seed oil, vitamin E, marula oil, and raspberry seed oil, these have to be one of the best dupes for Drunk Elephant’s viral bronzing drops.
7. Morphe Lunarious Eyeshadow Palette
If you’re on the hunt for a good affordable eyeshadow palette, you’re going to love this one. This palette features nine different colours including cool brown, gold, silver, and black neutrals and a mix of mattes and shimmers. Layer the shadows as you see fit to create an out of this world look.
8. Saie Mini Glowy Super Gel Illuminator
The mini version of Saie’s illuminator comes in at under $20 and you’re going to want to add it to your rotation. You can wear it as a primer underneath your foundation or skin tint, or wear it over your finished look for super dewy, glass skin. Infused with ingredients like glycerin to boost your skin’s moisture, vitamin C to brighten, and rose hip seed oil, which is ultra rich in antioxidants, you’re going to love what this lightweight luminizer does to your skin.
9. wet n wild Megaliner Liquid Eyeliner
A highly pigmented liquid liner, this fluid formula goes on quick and easy for perfectly lined eyes that last. The brush is precise and thin, making it easy to create a sharp wing, and it’s also easy to control for steady application. If you’re a liquid liner gal, this one should be at the top of your list.
10. L’Oréal Infallible Brow Lamination
This brow lamination product is a lightweight, easy to use gel that lifts and holds your brows in place. Inspired by salon lamination treatments, it creates lifted, fuller-looking eyebrows with a sweat and water-resistant formula. You can use it on its own or in combination with your usual brow makeup products.
11. Maybelline Lifter Gloss Lifter Plump
Want the look of plumped lips without going under the needle? This plumping lip gloss delivers an intense heated sensation and plumps your lips instantly and over time. It’s formulated with chilli peppers, so be aware that you will experience a heated, tingling that can last up to 1 hour. If you want plumped, glossy lips in 2025, this is the product for you.
These affordable makeup products are must-haves for your cosmetics bag in 2025.
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