Today I want to talk about pageviews.
More specifically, I want to teach you how to get more blog traffic and show you how I increased blog stats from 125,000 monthly pageviews to over 1,000,000 monthly pageviews in less than 6 months.
You read that right.
In December 2014, I surpassed my one million pageviews per month goal, and I did it using one very simple tool.
It’s called Pinterest, and it has been a total game-changer for me and my blog.
Now, I know what you’re thinking.
Just because I’ve had success with Pinterest, it doesn’t mean you’ll see similar results, right?
As long as you are willing to put in the work, the results will come, and I’m going to share 3 simple things you can do TODAY to start harnessing the power of Pinterest to grow your blog and get more blog traffic.
1. Learn How to Use Pinterest Search to Drive Traffic to Your Blog
Pinterest Search has been a total game-changer for me. Not only does it allow me to find relevant pins when I’m searching for recipes, beauty tips, kids’ activities, and home décor ideas, but after learning how to use it effectively, it also helps me brainstorm blog post ideas I know will get noticed.
A quick way to come up with blog post ideas using the Pinterest search bar
- The first thing I do when I’m planning out content for my editorial calendar is type the broad topic I’m interested in writing about into the search bar at the top of my Pinterest feed. Pinterest will then provide me with a list of the most common things people search for in relation to that keyword in a drop down menu, which will help me refine my blog post topic. For example, if I type in the word ‘paleo’, Pinterest gives me 5 options: paleo recipes, paleo, paleo diet, paleo breakfast, paleo snacks.
- Since ‘paleo recipes’ is the first – and therefore most popular – paleo topic, I will click on ‘paleo recipes’ and see what additional options Pinterest gives to me. In this case, Pinterest refines my topic even further: paleo recipes, paleo recipes dinner, paleo recipes easy, paleo recipes breakfast, paleo recipes dessert.
- You can continue doing this to help you refine your blog post ideas further. My only caution is to ensure you choose something that is specific enough that it will stand out, and not so narrow that no one will be interested in it.
2. Learn How to Write Pin Descriptions that Get Noticed
Simply put, a pin description is the little caption of text that appears just underneath each image you see on Pinterest that explains what that specific pin is about.
In the grand scheme of things, the pin description looks relatively unimportant as most people look at the image itself rather than reading the fine print below, but if you want Pinterest to know what your pin is about and where to display it, it’s important that you incorporate as many relevant keywords into your pin descriptions as you can.
How do I find keywords for my pin descriptions?
This is surprisingly easy. All you need to do is type the keyword(s) from your blog post title into the Pinterest search bar, and Pinterest will provide you with a ton of related keywords.
And now comes the fun part!
How do I write pin descriptions to show up in Pinterest search?
There is some debate on the best way to write pin descriptions. Some will argue that since only a small part of your pin description is visible to readers, you should just type all of your keywords into your pin description and call it a day, and while that may be effective, it doesn’t feel genuine to me. Here’s an example:
Paleo Recipes Dinner | Easy | Crockpot | Chicken | Tilapia | Beef | Gluten Free | Best | Sides | Pork
I always try to remind myself that Pinterest is about user experience, and even though full pin descriptions are no longer visible to readers, Pinterest still uses keywords to help rank your pins. My recommendation is to craft a pin description that incorporates as many keywords that make sense to your individual pin, but keep in mind that the intention isn’t to include ALL of the keywords in your pin description. You only want to focus on the ones that are relevant to your blog post, and you want to ensure your pin description flows naturally. For example:
Looking for easy paleo dinner recipes? From delicious crockpot creations, to simple ways to incorporate chicken, beef, pork, and fish into your diet, we’ve rounded up 21 of the best paleo dinner recipes the whole family will love. The baked lemon butter tilapia is to die for – gluten-free recipes never tasted so good!
This is a much more authentic way to explain what your pin is about while still incorporating keywords to help you rank in Pinterest search.
3. Learn How to Create Pinterest Images that Drive Blog Traffic
Now that you’ve come up with a good blog post title and you’ve written a killer pin description you know will rank well in Pinterest search, it’s time to create a Pinterest image your target audience will notice in their feeds.
There are a lot of Pinterest marketing tips you can use to create killer images, and I’m going to share the ones that have worked best for me.
What images work best on Pinterest?
I’ve read a lot of conflicting opinions about how to create Pinterest images that get noticed. Some say to avoid photos that include people’s faces, others recommend choosing photos with a lot of red hues, and others debate whether text overlays are effective. It can be pretty confusing! I’ve tested a bunch of different strategies of my own over the years, and I’ve learned that the best approach to use when choosing an image for Pinterest is to select a photo that best represents your blog post and niche.
I was so paranoid when I read that images with faces don’t perform as well on Pinterest that I avoided them for a long time, but since I write a lot of beauty content, I found it extremely limiting. I eventually tested out a few images with faces for my beauty posts, and they performed so much better than the ones that didn’t.
Forget all of the advice you’ve ever been given about which kinds of images work best on Pinterest and use that energy to find an image that fits with your blog post instead.
Whew! That was a lot of information, and while I learned most of this through trial and error throughout the last 3 years, I recognize that Pinterest is a very different social media tool than it was when I first started using it, and that most people don’t have the time to test different strategies out until they find something that works specifically for their blog.
If that sounds like you, I highly recommend the Pinning Perfect course, which will teach you how to use Pinterest as a marketing tool and how to get more blog traffic with many, many more tips and tricks than I’ve covered here.
I took the course a couple of years ago and while I already had a lot of the basics under my belt, the course modules – which I have lifetime access to as a Pinning Perfect alum! – have become my blogging bible as they are updated regularly with insider Pinterest info. :)
The Pinterest marketing strategies Anna Luther teaches in Pinning Perfect will walk you through the exact steps you need to take to learn how to drive traffic to your blog.
I’ve only given you 3 things you can do to up your Pinterest game in this email, but Anna digs a lot deeper and will teach you:
- The basics of Pinterest
- Why Rich Pins matter
- How to make your blog Pinterest-friendly
- How to use the Pinterest search bar to fill our editorial calendar
- How (and why) to add pin descriptions to your blog images in WordPress
- Everything you need to know about creating branded images for your blog
- How to design pinnable collages
- Html hacks all bloggers should know
- Pinterest boards 101
- Should you delete pins?
- …and much, much more!
Oh, and she also hosts a Facebook group for Pinning Perfect students, and updates the course regularly based on Pinterest changes!
There are heaps of Pinterest marketing strategies you can implement TODAY to learn how to get more blog traffic, and I hope I’ve given you some things to think about to help lay the foundation on what to do and where to start to make Pinterest work for you and your blog.
Paul J. Meyer once said, ‘Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.’
And he was 100% right.
Figuring out how to drive traffic to your blog may seem overwhelming and time-consuming, but the Pinning Perfect course will teach you how to get massive results in less time.
All you need is a little faith.
This post contains affiliate links.
If you found these tips for harnessing the power of Pinterest to get more blog traffic helpful, please share them on Pinterest!
And if you’re looking for more blogging and social media tips, please follow our Blogging and Social Media board where we share all kinds of fabulousness!